May 27, 2020
Are you just starting out and
trying to grow your audience? Or you have an audience but want to
convert it into paying costumers? Listen to my conversation with
Mado Hesselink and learn everything!
What you’ll get out of tuning in:
- Depending on how long in the future this goes
out, we can talk about taking your business online, which is what
everyone in my community is talking about. I moved my business
almost entirely online about 2 years ago, so I'm sure between the
two of us there would be a lot to say.
also have an unusual take on impostor syndrome that twists the
usual narrative about it in a way that the people in my community
have found to be really helpful.
always up for chatting about yoga philosophy - right now I'd be
thinking about how to apply it in times of turmoil and
leadership, habits, and small business are the topics from the list
above that overlap with my own interests and expertise.
Links Mentioned in Episode:
shares why she is not on youtube
explains the importance of knowing yourself in business
talks about the role of funneling your energy
What marketing research shows
Different business models
- “What are your ethics?
How do you want to serve?”
Mado helps yoga teachers
make a bigger impact through mentoring, coaching, online courses,
and the Yoga Teacher Resource Podcast. Growing up in the jungles of
Hawaii, this former bookworm was introduced to marital arts and
then yoga while in college. Fascination with the intricacies of the
human body and mind led Mado to devote herself to the study of
human thriving through the lens of yogic practice and philosophy.
After 15 years of full time teaching, she started the yoga teacher
resource podcast to provide the guidance she wished for as a