Aug 10, 2021
Sam Ford, a yoga health coach, yoga instructor, and ayurvedic practitioner, speaks with Cate. Sam reveals that she needs a better strategy with more organization in order to make better use of her time and prioritize the tasks that require immediate attention. Despite the fact that her lead generation appears to be fairly strong, Sam believes her systems are lacking in many areas, particularly her marketing calendar and social media posts. Cate suggests that Sam reach out to people in her community.
Inspired to use topics that interest her, Sam concludes that scheduling several free talks will help her reach more people, build trust, and become known as an "expert." Sam wants to be genuine and approachable in order to attract the right people. Cate also encourages Sam to choose a few locations where she can return year after year and give the same three talks.