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Wellness Pro Podcast with Cate Stillman

Sep 14, 2021

Cate first wanted to write a book in her 30’s but didn’t. She wishes she would have because now she will never write about those topics she wanted to write about at that time. Instead, she created tip sheets, blogs, PDFs, and podcasts. While these are all wonderful things, a book “has legs on it”, as Cate states. Having legs on means it’s more permanent, gives more authority, AND prevents us from having to answer the same questions over and over again!

This podcast is all about wearing our Creation Crown! In order to put on our Creation Crown, we must recognize the difference between creating and curating: Creators are those who have the original idea and bring it into existence while Curators are the organizers and sharers of ideas already created. Both roles are creative endeavors and equally important in the sharing of helpful information. The key is knowing the difference between the two and owning which one you are!

On this podcast, you will get a behind-the-scenes look at Cate’s publishing process and steps to start organizing your content toward the book writing process! 

What you’ll get out of tuning in:

  • Are you a creator or curator?
  • How the creative process works.
  • How to use SEO (Search Engine Optimizers) vs. artful language.
  • How to repurpose and organize content towards writing a book

Links Mentioned in Episode:



Show Highlights:

  • The difference between creating vs. curating
  • Cate talks about the writing process of her first book in a weekend workshop.
  • Cate explains her newer, streamlined book writing process.


  • 1:00 - Elizabeth Gilbert's book, Big Magic for the creative process to find voice, convictions, and content. 
  • 3:25 - The creative process and what works.
  • 8:00 - Looking at Six Figure Yoga Teacher on amazon as a highly developed lead generation tool.
  • 12:30 - Repurposing content for your book.  
  • 13:45 - Book launching! Hiring help, sponsored ads, getting reviews.
  • 19.50 - Publishing on Audible and Kindle


  • When you are leading a journey you are creating content.
  • Nothing wrong with being a curator, just do it!
  • As someone who is guiding the journey and leading the experience, part of that if you are more of a curator content manager what you are doing is saying pay attention to this now and by doing that you are adding value.
  • This is the dirtbagger Indie Author way of organizing for those of you who are creators, organizing thought leadership into something that has legs on it.
  • Things that used to take a really long time, they don’t need to.
  • There is no way out of being a curator or creator.