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Wellness Pro Podcast with Cate Stillman

May 29, 2019

Wellness pros have a bad habit. They often downplay the kind of impact they can have and end up justifying a lower income. In her conversations with wellness pros, Grace Edison has noticed a “stickiness” around income. All too often, she hears, “It’s not about that.” They’re gifted at what they’re doing, but without the proper business model, packaging, and pricing, they’re not able to have the impact they want to have or the income they deserve. In this episode, Cate and Grace dissect the relationship between earning and having an impact.


What you’ll get out of tuning in:

  • How the right business model, packaging and pricing can help you have the impact you want and the income you deserve.
  • How to reframe your mentality around “sales” and realize that it comes down to helping people make better decisions about how to invest their money.
  • How working with groups of people, as opposed to one-on-one, can amplify your impact.


Links Mentioned in Episode:


Show Highlights:

  • The wellness industry is growing. More and more people every year invest in wellness. As wellness pros, we can help people make better decisions about how to invest their money in this diverse market.
  • Cate talks about how working with key “VIP” clients helped her fund projects with a bigger reach and a bigger impact.
  • Cate and Grace discuss the power of working with groups of people. Once you know how many people you can support in a group, you can design an offer that aligns with your income goals.


Favorite Quotes:

  • “There are more and more people investing in wellness of all socioeconomic categories. We are in a huge, growing industry.” --- Cate Stillman
  • “There are so many people who are so gifted at what they’re doing, but they don’t have the proper business model.” --- Grace Edison
  • “Most people don’t realize where they’re not investing well in themselves and where they’re making decisions that are costing them a lot more money.” --- Cate Stillman


Guest BIO:

Grace Edison lives in British Columbia, Canada. She’s a mom of twin 8 year olds, a Yoga teacher, studio owner, and Yoga Health Coach — and she also works for Cate Stillman in Admissions at Yogahealer! More than anything, she loves to make people laugh and has a not-so-secret dream of doing stand-up comedy. Grace has a strong passion for empowering others to take their health and wellness into their own hands. She loves building authentic relationships, making people laugh, and creating supportive communities. After a long-standing relationship with severe depression, Grace has found deep relief through the habits of Ayurveda — and much credit is due to Cate and her Body Thrive program. After taking Body Thrive several times and jumping into Yoga Health Coaching, Grace came aboard the Yogahealer team.