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Wellness Pro Podcast with Cate Stillman

May 25, 2021

Defining your ideal client can be a tricky business, and more often than not, we end up with an avatar that seems perfect on paper but does not convert into sales. This is exactly what Leah Petitti, a voice coach, is going through. She has defined not one, but three different avatars, but is still struggling to find good leads and make sales.

In this conversation, Cate leads Leah through the retelling of her brand script, redefining her avatar and explaining the effects of language when trying to reach an audience. 

Listen to the podcast and learn the importance of defining and understanding your perfect client, researching your competitors, and using free talks to connect with future leads.

What you’ll get out of tuning in:

  • How to reach your target audience
  • How to define your perfect avatar
  • How to use your competition to your advantage

Links Mentioned in Episode:

Show Highlights:

  • Overcoming confusion about your target audience
  • Bringing yoga philosophy into the corporate environment
  • The importance of finding good competitors


  • 0:34 Understanding and reaching your perfect client
  • 6:07 Expanding your language to reach more people
  • 11:29 The importance of your story brand
  • 17:50 Using free talks to reach your next client

Guest Bio

A well-loved yoga teacher, vocal coach and workshop leader, Leah creates courses such as Jewels of Longevity and Yoga-Energy-Transformation. She empowers seekers to shed limitations and dare to dream.

Her journey with yoga began at Ohio State University where Leah fell in love with the mental focus and pain-relief she found in yoga.

Leah's yoga instruction experience now spans several decades. Her signature warmth and humor invite students to safely dismantle fears and gain the courage to stand in their truth.

Sharing her loving wisdom, Leah reflects years of in-depth training with Katie Silcox, author of Healthy, Happy, Sexy. The fires of inspiration from Elena Brower and Gabrielle Bernstein currently stoke the passion for Leah's mission of teaching people to gain wisdom and peace through yoga.

Private and Corporate Yoga with Leah comes highly recommended for clients in the Santa Barbara area and online!