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Wellness Pro Podcast with Cate Stillman

Jan 13, 2021

Are you struggling with sales? Sales can be hard to master. Afterall, when dealing with sales, you are also dealing with rejection. But there are some steps you can take to successfully fill your program and make sales with ease.

The key to sales is learning to overcome your prospective client’s objections. And the most common objection is money. But is it that someone doesn’t have the money to invest in your program? Or that your program doesn’t feel like a priority to them?

Listen to the Yoga Health Coaching episode to learn how to overcome objections and how to ask the right questions.

What you’ll get out of tuning in:

  • How to deal with sales objections
  • How to ask the right questions
  • What is the cost of not making a change?

Links Mentioned in Episode:

Show Highlights:

  • Nurturing before making a sale
  • Explaining the value of your program
  • Speaking directly with the financial decision maker


  • 3:06 Understanding the objections behind the money objection
  • 8:48 Taking someone deep into their desire
  • 15:20 The cost of not investing in yourself
  • 22:01 The Know, Like and Trust factor

Guest Bio:

Ivette grew up in a house where food was used to celebrate everything — birthdays, holidays, the first day of school. Her mother loved to cook, and Ivette loved to help, and also loved to eat. This is where her passion for food and cooking began. 

As a teen with very little outlet for her own emotions, Ivette became an emotional eater. Chocolate was her go-to, she ate when anxious, and even when she was bored.

As life evolved, Ivette found herself at the center of her own family, very little focus went to prioritizing her needs. She managed the household, worked while still waking up for the 5am boot camp, volunteering for the school, and giving back to the community.

She woke up one morning and could not get out of bed – her body ached in extreme pain and she felt physically and mentally exhausted. All the stress, running around, eating sugar for energy, drinking caffeine to stay awake, and drinking wine to soothe had taken its toll on Ivette’s body.

I realized all the negative thoughts and food addictions contributed to low energy, gut issues, hormonal imbalances. She became a health coach and began helping women like herself prioritize themselves, slow down, nourish their bodies, and really, truly heal.