Nov 27, 2019
It matters to me that wellness
pros figure out how to make a living that works for their
lifestyle. If you transact from a place of depth, you can have a
big impact AND a big income. And it all starts with your own
What you’ll get out of tuning in:
to use your own “why” to attract the people you want to work
to increase your income without increasing your
to create more value in what you offer your clients.
Links Mentioned in Episode:
explains the simplest way to get your income where you want
talks about her own “why.”
explains how the Netflix show “Queer Eye” is a great example of
design thinking and how you can use their methods to add value to
what you offer.
- 0:26-5:10 - Colleen feels like
she doesn’t have enough time to do everything when it comes to her
business and she’s not where she wants to be in terms of
- 5:10-10:10 - Cate asks, “Where
is your income currently and where do you want it to be?” and talks
about the easiest way to get there.
- 10:45-16:19 - Cate asks, “Who
do you want to work with the most and who do you think you can help
- 16:19-23:07 - Cate asks Colleen
what her experience with the habits has been, what she can
personally speak to, and how she can use her own “why” to attract
the people she wants to work with.
- 25:30-29:17 - Cate explains why
more training and education don’t translate into greater income,
impact and lifestyle design.
- 29:17-33:49 - Cate explains how
to create more value for your annual pass.
life of purpose doesn’t expire. It inspires.” --- Cate
you’re not in connection with the deeper ‘why,’ the what and the
how, . . . you can’t actually transact a deeper level. . . . The
reason in Yoga Health Coaching we’re able to convey the depth of
how this can change someone’s life . . . is because I have a very
deep why. And I just come from that place. It matters to me that
wellness pros figure out how to make a living that works for their
lifestyle and that they can have a lucrative lifestyle.” --- Cate
- “Trust the process. It’s a tenet of design
thinking. Trust the process.” --- Cate Stillman
Hieber lives in Newport Beach, CA when she's not
adventuring through Canada or Mexico on foot or bike! She started
YHC 3 years ago and never wants to leave. Her background is in
professional dance and yoga teacher training but she's always been
obsessed with how to experience mind-boggling endorphin-gushing
health that makes you scream, "It's good to be