Dec 27, 2017
Hi everyone! Cate here with Dana
Skoglund. Dana has been in YHC mastery for two years, with her
first pilot in April 2015. She is doing amazing things with her
health coaching career, surpassing her goals in finance, impact,
and reach each year. She just finished her 10th round of courses,
and she now has two other mastery continuity programs that she's
created. Today, we are going to chat about marketing and client
outreach, and tackle some of the following questions:
do I build a lead generation system to convert 60 people into my
course again and again?
is your conversion rate? When you get on the phone with them, how
many people opt-in to your courses? If your conversion rate is
lower than 30%, what's wrong with the system?
in that sequence are you making an offer? Make the offer to have a
strategy session with you sooner than later. When are you making an
offer to join your program?
there a way to simplify?
Tune in to hear our laser
coaching session that focuses on nurturing potential clients and
making time for personal interactions, allowing you to advise them
on what they truly need.
What you'll get out of tuning in:
personalized interactions are so important
to use feminine-style marketing to nurture qualified
to make an offer, and when to hold off
- When building your email list, think about how many people you
need to hit your goal. Then consider how you can simplify it to
reach the people who will sign up for your courses at the price you
are willing to give them.
- Make sure you get yourself in a peak state before you coach
someone into enrollment in your courses.
- Instead of pushing clients toward your courses, get interested in
what's going on with them. When they come in, it's not about you
and your values; it's about finding out more about them and what
- Don't make an offer prematurely. Whether it's free trainings,
body work, applications for more sessions, or making sure they see
quality content that may help them personally, your work can really
nurture them in what they need.
- In all content, you should always provide an opportunity for them
to have a conversation with you. This will allow people the
opportunity to get in touch with you and your courses more quickly
- Ask people to refer their friends! More people are willing to
give referrals than we typically ask. And referrals have the best
conversion rate, with 80% of people buying when they have a
referral from a friend.
any kind of coaching, you want to get yourself in a peak state
before you dial or sit down with someone." - Cate
choose to feel confident that I can do this. I listen deeply. I
come from a place of wholeness. I trust myself and the universe." -
- "Reevaluate how you have your home page so
people can just get right into a strategy session with you." - Cate
some point paying for leads is faster." - Cate Stillman
Dana Skoglund is a Certified Yoga Health
Coach, Yoga teacher, and mother of two rambunctious young boys.
She’s been studying Yoga since 2000 and teaching since 2004, and
she has over 1,000 hours of training in the styles of Jivamukti,
Anusara, and Sridaiva. Her desires to take her health and
well-being into her own hands and to learn how to keep her family
healthy led her to Ayurveda in 2011. After implementing daily
routines from Ayurveda and noticing the profound impacts they had
on her energy and happiness, she began coaching clients into
these better body habits in 2013. She aims to inspire
others about the importance of health habits in crafting
the lives of their dreams. Dana is also deeply passionate about
travel, adventure, learning, movement of any kind, and the