Mar 28, 2018
In this Changemaker Challenge conversation, Cate and Grace rap about utilizing a membership model to simplify and upgrade your wellness career. Too often, we believe that we need to have a huge social media marketing campaign in order to attract and secure our wellness clients. The fact is, as a pro healer, your potential clients or course members probably already know you, and since those people are already on social media, marketing your services or offering simply becomes a process of building and nurturing a tribe. Tribe members are simply potential clients or course members. Marketing then becomes a process of assimilation, acculturation, onboarding, and training. The membership model gets your course members better results faster because, by the time the course begins, the members understand the language, trajectory, and level of commitment that is required. They hit the ground running. As a wellness pro, the membership model benefits you by allowing you to get really clear on how many people per year you can guide through a deep, transformative experience, what results you can deliver, and how much you need to charge in order to guarantee those results. With the membership model, leaders start to emerge from groups. Allowing those leaders to step forward and lead allows you more freedom to step back, see the big picture, and figure out where to go next.