Jul 26, 2018
In this Changemaker Challenge Career Clarity Session, Carly Banks sits down with Jutta Isabella, a yoga health coach living in Potsdam, Germany, to discuss personal breakthroughs around charging money for the services we provide.
For 10 years, Jutta undervalued and uncharged for her holistic wellness services. She was a yogini with an interest in Ayurveda who started with the Yogahealer Living Ayurveda course. At first, Jutta wasn’t interested in making money as a yoga health coach, but she was interested in how Cate was building her business and she loved being a part of the Yogahealer community, so she enrolled in Yoga Health Coaching. She ran her pilot coaching group and coached individuals for free.
After starting YHC, Jutta enrolled in Awake Living, and that is where her big breakthrough happened during a one-on-one coaching session with Cate. She realized she was running away from big opportunities, and her identity shifted immediately. She started charging for her services and requiring year-long contracts. The money she is making and the time that is available to her now has allowed her to start producing art again.
Now in her second quarter of Yoga Health Coaching, Jutta believes that all three courses (YHC, Living Ayurveda, and Awake Living) worked together to get her to her breakthrough.
What you’ll get out of tuning in:
- Why many wellness pros undervalue their services.
- How creating a container for growth makes those services valuable.
- How YHC is customizable to your way of working with people.
Links Mentioned in Episode:
- YHC Have a conversation
- Discover Body Thrive
- Awake Living
- Sign-up for the FREE live Living Ayurveda Masterclass series now!
Show Highlights:
0:00 - Like Carly, Jutta came to yoga health coaching without a yoga teaching background or any kind of tribe or following. She was a yogini with an interest in Ayurveda who started with the Yogahealer Living Ayurveda course. At first, Jutta wasn’t interested in making money as a yoga health coach, but she was interested in how Cate was building her business and she loved being a part of the Yogahealer community, so she enrolled in Yoga Health Coaching.
2:00 - For 10 years, Jutta undervalued and uncharged for her holistic wellness services. She ran her pilot coaching group and coached individuals for free. She knew it wasn’t right, so as her program evolved, and she translated it into German, she started charging for it, but she still felt uneasy about it. But the more she did it, the easier it got.
3:44 - After starting YHC, Jutta enrolled in Awake Living, and that is where her big breakthrough happened during a one-on-one coaching session with Cate. She realized she was running away from big opportunities, and her identity shifted immediately. She started charging for her services and requiring year-long contracts. The money she is making and the time that is available to her now has allowed her to start producing art again.
6:58 - Health coaches often undervalue their services because what we provide isn’t tangible. But holding space for and creating a container for the growth of others invaluable.
7:53 - For Jutta, it was important for her study business and ayurveda under an authentic woman like Cate. The support of the Yogahealer community was also very powerful for Jutta.
10:16 - Now in her second quarter of Yoga Health Coaching, Jutta believes that all three courses (YHC, Living Ayurveda, and Awake Living) worked together to get her to her breakthrough. She believes that YHC should always be combined with Awake Living. With Living Ayurveda, she began to look at the world differently.
13:45 - Jutta thought she was living the 10 habits of Body Thrive before she started her Yogahealer courses. What she found during her coursework was that she hadn’t been living them consciously. Being in the Yogahealer community changed that for her. She senses that her one-on-one clients are looking for a community as well so that they can share their experiences and live more consciously.
18:00 - Yoga Health Coaching is modifiable to any niche and any language.
Your Favorite Quotes:
“Intellectually, you know the problem. But mentally and emotionally, I couldn’t break the barrier. I couldn’t make myself understand from an emotional and mental perspective that I have to change something here.” --- Jutta Isabella
“With this program, you can modify it for yourself like I did here in Germany. . . . You have this package and you have wonderful access to everything, but also if you are a foreign language speaker . . . it’s not a problem to translate it, actually.” --- Jutta Isabella
“I think more Europeans should do the program [YHC], too.” --- Jutta Isabella