Apr 25, 2018
In this Changemaker Challenge conversation, Cate and Grace discuss how wellness pros can use webinars to build community membership. While there are good online courses that teach you how to do a webinar, it’s important that you do it in your own way, in a way that is meaningful to you. An easy way to get started is simply to talk about the things you enjoy talking about, things that are meaningful to you and can be of service to others. At Yogahealer, we do free webinars in order to get people ready to be really good members of our training programs. For wellness pros, the business model is community membership, and webinars are a way to provide and build that next level community or peer group. People want to belong the most potent, transformational community they can, and we need to understand where the webinar fits into that. We need to serve the people who are just starting to get a sense of what’s out there, people who are seeking other people on the same path who are at the same level of commitment. We need to create a system for people to become members and then for members to evolve together, and the webinar is one tool we can use to do that.