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Wellness Pro Podcast with Cate Stillman

Nov 13, 2019

There’s so much to think about when it comes to branding yourself and branding your business. I wish I’d known Rachel Dunham back when I started Yogahealer. Luckily, she’s here now to make the process easier for you. 


What you’ll get out of tuning in:

  • The power of branding 
  • How to be authentic and have influence
  • What it looks like to stay connected in a digital world
  • How influence starts from the outside in
  • Why a beautiful brand isn’t enough
  • What defines us as a company or brand doesn’t define us as an individual
  • How women can discover their purpose and themselves through their evolving life’s work and/or business


Links Mentioned in Episode:



  • 0:26-7:16 - Why you need to show who you truly are in order to attract the people you want to work with. 
  • 7:16-15:12 - How personal branding differs from business branding. 
  • 18:29-23:08 - How to accurately identify and portray your brand.
  • 23:08-28:30 - Why consistency is key to branding.
  • 28:30-30:23 - How to separate business from personal on social media.
  • 30:23-37:22 - Where the personal and professional overlap. 


Favorite Quotes:

  • “You don’t need to be everything to everybody.” —- Rachel Dunham
  • “It’s not just the visual. It should elicit emotion. It’s how people view you.” —- Rachel Dunham
  • “Don’t limit yourself and box yourself in by just what you do in your business.” —- Rachel Dunham
  •  “You can’t really mess up when you’re being true to yourself. —- Rachel Dunham


Guest BIO

Rachel is the owner and founder of Brand Therapy®, a creative company dedicated to supporting change-agents by providing them the confidence to communicate their message in a bigger, more beautiful way. She has spent the last decade collaborating with and building brands for some of the top transformational, multi-million dollar leaders in the coaching and healing industries. Rachel believes that by allowing your unique style to shine through in your brand, you can connect with others on a deeper and more emotional level. And, she is passionate about helping women build their self-confidence and self-love through visual expression. Connect with Rachel on her website and facebook.