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Wellness Pro Podcast with Cate Stillman

Jun 2, 2023

In this episode, Cate Stillman from Wellness Pro Academy discusses the process of writing a book with guest Kay Hebbourn. They explore the pros and cons of self-publishing versus traditional publishing for a book.


What You’ll Get Out of Tuning In

  • Gain insights on writing a book for people with ADHD using Ayurveda and natural methods

  • Explore the impact of book titles and target audience

  • Learn about the pros and cons of self-publishing versus traditional publishing

  • Understand how to establish yourself as an expert in the field

  • Discover strategies for networking and connecting with industry professionals

  • Discuss the benefits and drawbacks of working with a publishing company

  • Consider factors like accessibility, pricing, and ownership of content

  • Get practical advice from an experienced author who has been through the publishing process.



  • Choosing a title that appeals to a broader audience and enhances searchability

  • The importance of targeting specific readership while keeping accessibility in mind

  • Exploring the potential networking opportunities and credibility associated with traditional publishing

  • Understanding the downsides of traditional publishing, including loss of control and limited royalties

  • The advantages of self-publishing, such as retaining ownership, controlling pricing, and quicker time-to-market



"You want to connect with platforms, and there's nothing stopping you from doing that right now."

"Publishers are looking for writers that have marketing platforms."

"If you want accessibility, owning your own content allows you to price it accordingly."

"Writing a good enough book can prove itself in the marketplace and be picked up by a publisher."